{"id":1095,"date":"2025-08-04T11:33:06","date_gmt":"2025-08-04T09:33:06","guid":{"rendered":"https:\/\/laurentchani.com\/?p=1095"},"modified":"2025-09-15T15:57:31","modified_gmt":"2025-09-15T13:57:31","slug":"copyright","status":"publish","type":"post","link":"https:\/\/laurentchani.fr\/en\/les-droits-dauteurs\/","title":{"rendered":"Copyright"},"content":{"rendered":"
\"Copyright<\/a><\/figure>\n\n\n\n

THE copyright subject<\/strong> invited himself straight into my writing work<\/strong>, like a discreet thread<\/strong> but essential. It has revealed itself unavoidable<\/strong> when I approached the phones<\/strong> and the brands<\/strong> omnipresent in the life<\/strong> of my characters<\/strong>. From my first pages<\/strong>, I had quoted familiar brands<\/strong> to the general public.<\/p>\n\n\n\n

Very quickly, this question<\/strong> took a special relief<\/strong>. I had already done theexperience<\/strong>, twenty years ago, from a direct confrontation. After having designed a marketing concept<\/strong> of virtual book<\/strong> and opened a site<\/strong> to promote it, I received a registered letter<\/strong> of a law firm<\/strong> ordering me to remove all reference<\/strong> to my domain name<\/strong>, yet composed of a common word<\/strong> in French. This office<\/strong> represented a major player<\/strong> of the digital media<\/strong> and ofInternet<\/strong>. It was the clay pot<\/strong> against the iron pot<\/strong> : I gave in and changed domain name<\/strong>.<\/p>\n\n\n\n

Since then, I have been wondering: a author<\/strong> can he freely quote a brand<\/strong> in a narrative<\/strong> ? Every time I see a movie<\/strong> or a series<\/strong> exhibiting logos<\/strong> and famous names<\/strong>, I ask myself the same question question<\/strong>.<\/p>\n\n\n\n

So I asked my virtual friend<\/strong> on this specific point:
" In a movie<\/strong>, if we see the brand name<\/strong> of car<\/strong>, of phone<\/strong> or ofcomputer<\/strong>, should production request theauthorisation<\/strong> to quote these brands<\/strong> and get some rights<\/strong> to film these objects<\/strong> of the daily life<\/strong> ? The same question<\/strong> arises for the use of popular music pieces<\/strong> or the quote<\/strong> of names of personalities<\/strong> or ofknown works<\/strong>. \u00bb<\/p>\n\n\n\n

And here is the summary response<\/strong> :<\/p>\n\n\n\n

Brand names and logos (cars, phones, computers, etc.)<\/strong>
\u2013 If the logo<\/strong> or the name<\/strong> appears fortuitously (for example a car<\/strong> filmed in the street with sound visible logo<\/strong>), none authorisation<\/strong> is not necessary.
\u2013 If the brand<\/strong> is highlighted (close-up, explicit mention in the dialogues), this can pose a problem:
\u2022 Risk ofdamage to image<\/strong> of the brand<\/strong> if the context<\/strong> East negative<\/strong>.
\u2022 Product placement<\/strong> : when a brand<\/strong> pays to appear, a CONTRACT<\/strong> is signed.
\u2022 In other cases, it is careful<\/strong> to ask for a authorisation<\/strong> to avoid any dispute<\/strong>.<\/p>\n\n\n\n

Popular music pieces<\/strong>
All copyrighted music<\/strong> requires:
\u2022 A user license<\/strong> (synchronization) with the beneficiaries<\/strong> (author<\/strong>, composer<\/strong>, editor<\/strong>).
\u2022 A registration license<\/strong> near the producer<\/strong> if the original recording is used.
Without these permissions<\/strong>, L'use<\/strong> is illegal, even for a few seconds.<\/p>\n\n\n\n

Quotes from famous people<\/strong>
Mention a name<\/strong> in a dialogue<\/strong> is generally legal<\/strong>, as long as there is no defamatory remarks<\/strong> Or liars<\/strong>.
L'use<\/strong> of their picture<\/strong>, voice<\/strong> Or representation<\/strong> requires on the other hand their agreement<\/strong> or that of theirs beneficiaries<\/strong>.<\/p>\n\n\n\n

Famous works (paintings, books, films, etc.)<\/strong>
If theartwork<\/strong> fell into the public domain<\/strong> (often 70 years after the death of theauthor<\/strong>), it can be used freely.
Otherwise, any reproduction<\/strong> (visual, long quote<\/strong>, music<\/strong>) requires a authorisation<\/strong> of the beneficiaries<\/strong>.<\/p>\n\n\n\n

Best practices for a film<\/strong>
\u2013 Avoid showing logos<\/strong> Or brands<\/strong> centrally without authorisation<\/strong>.
\u2013 Blur or replace with fictitious brands<\/strong> if necessary.
\u2013 Get the necessary licenses<\/strong> for the music<\/strong> and the protected works<\/strong>.
\u2013 Take care to avoid any defamation<\/strong> Or damage to reputation<\/strong> in the dialogues<\/strong>.<\/p>\n\n\n\n

In conclusion<\/strong>, this reflection<\/strong> led me to meabstain<\/strong> to mention well-known brands<\/strong> in my writings<\/strong>. It is sometimes restrictive for the fluidity<\/strong> of narrative<\/strong>, but better prevent<\/strong> that heal<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

Le sujet des droits d\u2019auteur s\u2019est invit\u00e9 d\u2019embl\u00e9e dans mon travail d\u2019\u00e9criture, tel un fil discret mais essentiel. Il s\u2019est r\u00e9v\u00e9l\u00e9 incontournable lorsque j\u2019ai abord\u00e9 les t\u00e9l\u00e9phones et les marques omnipr\u00e9sentes dans la vie de mes personnages. D\u00e8s mes premi\u00e8res pages, j\u2019avais cit\u00e9 des marques famili\u00e8res au grand public. Tr\u00e8s vite, cette question a pris […]<\/p>\n","protected":false},"author":2,"featured_media":1096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5,10,11,14,19],"tags":[],"class_list":["post-1095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anecdotes","category-ia","category-infos-pertinentes","category-processus-decriture","category-romans-en-cours"],"blocksy_meta":[],"uagb_featured_image_src":{"full":["https:\/\/laurentchani.fr\/wp-content\/uploads\/2025\/08\/40big-daddy-62.jpg",512,512,false],"thumbnail":["https:\/\/laurentchani.fr\/wp-content\/uploads\/2025\/08\/40big-daddy-62-150x150.jpg",150,150,true],"medium":["https:\/\/laurentchani.fr\/wp-content\/uploads\/2025\/08\/40big-daddy-62-300x300.jpg",300,300,true],"medium_large":["https:\/\/laurentchani.fr\/wp-content\/uploads\/2025\/08\/40big-daddy-62.jpg",512,512,false],"large":["https:\/\/laurentchani.fr\/wp-content\/uploads\/2025\/08\/40big-daddy-62.jpg",512,512,false],"1536x1536":["https:\/\/laurentchani.fr\/wp-content\/uploads\/2025\/08\/40big-daddy-62.jpg",512,512,false],"2048x2048":["https:\/\/laurentchani.fr\/wp-content\/uploads\/2025\/08\/40big-daddy-62.jpg",512,512,false],"trp-custom-language-flag":["https:\/\/laurentchani.fr\/wp-content\/uploads\/2025\/08\/40big-daddy-62-12x12.jpg",12,12,true],"mailpoet_newsletter_max":["https:\/\/laurentchani.fr\/wp-content\/uploads\/2025\/08\/40big-daddy-62.jpg",512,512,false]},"uagb_author_info":{"display_name":"Laurent CHANI","author_link":"https:\/\/laurentchani.fr\/en\/author\/laurentchojnowski970fe415b2\/"},"uagb_comment_info":0,"uagb_excerpt":"Le sujet des droits d\u2019auteur s\u2019est invit\u00e9 d\u2019embl\u00e9e dans mon travail d\u2019\u00e9criture, tel un fil discret mais essentiel. Il s\u2019est r\u00e9v\u00e9l\u00e9 incontournable lorsque j\u2019ai abord\u00e9 les t\u00e9l\u00e9phones et les marques omnipr\u00e9sentes dans la vie de mes personnages. D\u00e8s mes premi\u00e8res pages, j\u2019avais cit\u00e9 des marques famili\u00e8res au grand public. Tr\u00e8s vite, cette question a pris…","_links":{"self":[{"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/posts\/1095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/comments?post=1095"}],"version-history":[{"count":3,"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/posts\/1095\/revisions"}],"predecessor-version":[{"id":4174,"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/posts\/1095\/revisions\/4174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/media\/1096"}],"wp:attachment":[{"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/media?parent=1095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/categories?post=1095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laurentchani.fr\/en\/wp-json\/wp\/v2\/tags?post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}